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Electronic Media Management, Revised

Electronic Media Management, Revised

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About this ebook

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

About the Author

Peter K. Pringle

Author Peter Pringle, Michael F Starr
ISBN-13 9781136028656
Publisher Taylor & Francis
Publication Date 06/26/2013
Page Count 432 pages
Ebook details
Format
PDF
Language
English
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