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Financial Communications: Information Processing, Media Integration, and Ethical Considerations

Financial Communications: Information Processing, Media Integration, and Ethical Considerations

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About this ebook

Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

About the Author

Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.

Author S. Wang
ISBN-13 9781137351876
Publisher Palgrave Macmillan
Publication Date 12/18/2013
Page Count 227 pages
Ebook details
Format
PDF
Language
English
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