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Internal Marketing: Your Company's Next Stage of Growth

Internal Marketing: Your Company's Next Stage of Growth

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About this ebook

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

About the Author

William Winston

Author William Winston, Dennis J Cahill
ISBN-13 9781136459399
Publisher Taylor & Francis
Publication Date 10/12/2012
Page Count 176 pages
Ebook details
Format
PDF
Language
English
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