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International Business

International Business

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About this ebook

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

About the Author

Radtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands

Author Radha Jethu-Ramsoedh, Maud Hendrickx
ISBN-13 9781000035629
Publisher Taylor & Francis
Publication Date 11/11/2019
Series Routledge-Noordhoff International Editions
Page Count 324 pages
Ebook details
Format
PDF
Language
English
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