Strategic Decision-Making for Sustainability in Business

In today's rapidly evolving business landscape, integrating sustainability into strategic decisionmaking has become essential for long-term success and resilience. As organizations confront urgent global challenges such as climate change, resource depletion, and social inequality, businesses are increasingly recognizing the need for innovative, responsible, and forward-thinking strategies. This volume explores this critical intersection of corporate strategy and sustainable development, offering a comprehensive view of how organizations can respond effectively to a changing world.Drawing from real-world examples, case studies, and interdisciplinary perspectives, the book examines the vital role of strategic decision-making in building a sustainable future. Topics include environmental management, sustainable supply chains, corporate social responsibility, green product development, circular economy practices, sustainable marketing, employee well-being, and biodiversity conservation. From renewable energy integration and healthcare waste management to social impact measurement and responsible communication strategies, the book provides practical insights for today's business environment.This volume offers valuable guidance for business leaders, managers, policymakers, and academics seeking to strengthen both business performance and sustainability. It inspires a new generation of leaders to navigate modern corporate challenges with foresight, responsibility, and a commitment to long-term global well-being.

About the Author

Reshma Shrivastava, PhD , is Professor in the School of Management at ISBM University, Chhattisgarh, India. Her expertise includes organizational behavior and human resource management, with more than 24 years of teaching and training experience. She has published widely, edited books, and authored the book HR Analytics: Concepts and Cases.

Gazala Yasmin Ashraf, PhD , is Head UG-Management and Professor at Amity Business School, Amity University, Chhattisgarh, India. With over 24 years of academic and industry experience, she focuses her work on marketing, operations management, sustainability, women's empowerment, and emerging technologies. She has published research papers and guides doctoral scholars.

Imran Nadeem Siddiqui, PhD , is Professor in the School of Management at ISBM University, Chhattisgarh, India. His 30-year career spans academia and industry, with experience in management education, pharmaceuticals, entrepreneurship development, and training. He has published research papers and serves as a resource person for professional development programs.

Suresh Kumar Pattanayak, PhD , is Associate Professor and Head of the Department of Commerce & Economics at Amity Business School, Amity University, Chhattisgarh, India. His expertise includes quantitative techniques, operations research, econometrics, taxation, financial management, corporate finance, and research methodology.