The Middleboro Casbook: Healthcare Strategy and Operations, Third Edition

Welcome to Middleboro-a fictional community that will help your students practice navigating authentic healthcare management challenges. The Middleboro Casbook begins by detailing the local issues and national forces shaping Middleboro and its surrounding communities. Each case that follows presents a detailed picture of the structure, function, and operation of a different type of organization within the region. Both qualitative and quantitative case data allow students to perform multi-layer analysis including: Defining a comprehensive strategy for a specific business unit Assessing multiple organizational arrangements, including mergers and acquisitions Evaluating the opportunity for horizontal and vertical integration This significantly updated third edition reflects current realities including the impact of a pandemic. Six new cases introduce additional organizational entities including a freestanding emergency room, a freestanding ambulatory surgical center, a continuing care retirement center, and an accountable care organization. New content weaved throughout this edition highlights how shifting market dynamics affect both fledgling and established organizations.

About the Author

James B. Lewis , ScD, is associate professor emeritus of health management and policy at the University of New Hampshire (UNH.) He has also directed the university's undergraduate and graduate programs in health management and public health and served as department chair. He currently co-teaches the capstone course in the Executive MBA in Health Administration at the University of Colorado, Denver. Prior to his academic career, Dr. Lewis was a healthcare management consultant specializing in strategy and strategic planning. Lee F. Seidel , PhD, is professor emeritus of health management and policy at the University of New Hampshire (UNH) and a former visiting professor in the executive MBA in health administration program at the University of Colorado, Denver where he also chaired the program's Curriculum Committee. UNH awarded Dr. Seidel the Jean Brierley Award, its highest honor for effective teaching. He is the founding director of the UNH Center for Excellence in Teaching & Learning and a former Chairman of the Board of Directors of the Association of University Programs in Health Administration (AUPHA).