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The Product Managers Handbook, 3E

The Product Managers Handbook, 3E

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About this ebook

Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

About the Author

Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels . Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.

Author Linda Gorchels
ISBN-13 9780071772099
Publisher McGraw Hill LLC
Publication Date 11/28/2005
Page Count 408 pages
Ebook details
Format
PDF
Language
English
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