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Why We Evaluate: Functions of Attitudes

Why We Evaluate: Functions of Attitudes

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About this ebook

As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.

About the Author

Gregory R. Maio (Edited by) , James M. Olson (Edited by)

Author Gregory R. Maio (Editor), James M. Olson (Editor)
ISBN-13 9781135682446
Publisher Taylor & Francis
Publication Date 11/01/1999
Page Count 480 pages
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PDF
Language
English
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